Essay The Fault of the Character Macbeth in Shakespeares...

The Fault of the Character Macbeth in Shakespeares Macbeth Macbeth by William Shakespeare is the story of a brave, honourable soldier who ruins his life due to his own greed for power, respect and wealth. The story starts with Macbeth as the kings favorite soldier, a very respectful, honorable man. Macbeth then is told by the witches his life will change for the better - All hail, Macbeth, that shalt be King hereafter!. In a desperate effort to obtain this promised position of King, Macbeth takes his fate in his own hands. He kills, lies and betrays to get what he wants. This changes him, into a mean, suspicious and evil man. The story ends with the pathetic Macbeth being killed, therefore losing all that he finally had. The†¦show more content†¦The fact he changed his mind is the first example of how his personality changed throughout the play. Macbeth returns to the witches at the beginning of Act 4, desperate for new information - Howeer you come to know it - answer me. This shows he places much faith in the witches, which is his choice, therefore their words are not beyond his control. Lady Macbeths reaction to the news of the witches, which she received in a letter, was outwith Macbeths control. Her love for Macbeth and her ambitions for his happiness were what caused her decision that Duncan should be killed. However, Lady Macbeth realises in Act 3 that noughts had, alls spent - they have what they want but are not enjoying it. I think that after Lady Macbeths decision in scene 5 of Act 1, Macbeth had his own choice to make. He decided to listen and to follow Lady Macbeths instructions, even though he needed further encouraging. I believe that agreeing with Lady Macbeth was not his only choice. Macbeth is an impressionable man, as can be judged by his first reaction to the witches. While Banquo laughed at the witches predictions, Macbeth takes them very seriously and wonders how he can become Thane of Cawdor if the Thane is still alive. Being a soldier, Macbeth has learnt to only trust himself, and I believe that the incident with the first Thane of Cawdor lying to his country only escalates Macbeths urge to only trust himself, and not fate, therefore leading him to believe heShow MoreRelatedCharacterization Of Macbeth1276 Words   |  6 Pages But with this answer comes another question: why would Shakespeare name the main character Macbeth when his monarchs were Elizabeth I and James I? What message was he trying to send by using the name of Macbeth, the king of Scotland in 1040? In Jonathan Goldberg’s essay â€Å"Speculations: Macbeth and source† in Jean E Howard’s anthology on Shakespeare, Goldberg explains how the King Duncan in the play is a refl ection of the real life Duncan I from Scotland in the 1030s when Scotland was going throughRead MoreMichael Attenborough’s Macbeth at the Playhouse by Queensland Theatre Company1199 Words   |  5 Pages QUEENSLAND THEATRE COMPANY’S MACBETH: A CRITICAL REFLECTION Having been much anticipated, Michael Attenborough’s Macbeth was recently shown at the Playhouse by Queensland Theater performed by The Grin and Tonic Theatre Troupe as part of the Arts for all Queenslanders strategy instilled by Newman Government in 2013 (Walker, I. 2014. pg 3). With this in place it’s allowing renowned actors and directors to dazzle Queensland theatregoers with a new waveRead MorePower and Tragedy in Macbeth by William Shakespeare Essay examples768 Words   |  4 PagesWilliam Shakespeare’s play Macbeth tells the story of the noble thane, Macbeth, becoming corrupted due to his rise of power. Macbeth, who is the centre character, qualifies as a tragic hero. People are able to identify with Macbeth, see his nobility before corruption, and witness him acquire new knowledge from his dark story. Readers and watchers of the play are attracted to Macbeth, despite his faults. Most people would not see Macbeth and say that they want to be exactly like him, yet they cannotRead MoreIs Macbeth A Tragic Hero Or A Tyrant? Essay920 Words   |  4 PagesIs Macbeth A Tragic Hero Or A Tyrant? Macbeth, one of Shakespeares most emotive plays, is set in Scotland during the 11th Century and follows the downfall of a man who is led by temptation to mass murder and cruelty. Macbeth, at different stages in the play, demonstrates many of the characteristics of both an evil tyrant and a tragic hero. However, a tragic hero is defined as a great man who falls because of a fatal flaw and Macbeth bests fits this description. ThereforeRead MoreLady Macbeth Has Been Described as the ‘Fourth Witch.’ Do You Agree with This Statement?1113 Words   |  5 PagesLady Macbeth is an insidious and complex character. Throughout the course of the novel, she manipulates her husband, Macbeth, and spurs him to commit his first murder in order for him to ultimately achieve what she believes he deserves. Lady Macbeth is shown to the audience as a loyal wife who wants the best for his husband, but at the same time, she is portrayed as a malicious character from the very beginning of the play. The line between an evil human being, and a scheming witch, is so fine thatRead More A Comparison of Macbeth and Oedipus the King Essay1572 Words   |  7 PagesA Comparison of Macbeth and Oedipus Rex  Ã‚   The objective of this essay is to compare the Shakespearian tragedy Macbeth to the Greek tragedy, Oedipus Rex. Although the plays share similarities, it will be seen that the fall of Macbeth is very different from that of Oedipus. Macbeths downfall is due to his own personal decisions while the downfall of Oedipus is due to fate and the will of the gods. In Greek tragedy plot was always emphasized over character; everyone wore masks. TheseRead More Lady Macbeth of Shakespeares Play, Macbeth Essay1000 Words   |  4 PagesLady Macbeth of Shakespeares Play, Macbeth Lady Macbeth is the most interesting and complex character in Shakespeares play, Macbeth. She is, in fact, the point on which the action pivots: without her there is no play. The purpose of this essay is to describe Lady Macbeth’s role in the play and discuss why this makes her the most fascinating character. Her evil doings are the main reasons why she dominates the plot so greatly. These include the following: considers Macbeth to be a wimp notRead More Macbeth - Kingship Essay1609 Words   |  7 Pages With detailed reference to the characters of Macbeth, Duncan, Malcolm and Edward in the play ‘Macbeth’, analyse William Shakespeare’s ideas and attributes towards kingship and assess what you think the audiences reaction to the play would be at the time. Shakespeare’s ideas towards kingship can be seen throughout the play. He shows that a king should be chosen by divine right and shows the attributes of what a good king should be. The play ‘Macbeth’ is set in medieval Scotland at the fictionalRead MoreOlivia Murillo. Mr. Ortiz . English 12. February 27, 2017.1124 Words   |  5 Pages2017 Comparison of Macbeth and Throne of Blood Shakespeare’s play, â€Å"The Tragedy of Macbeth† and the 1957 movie Throne of Blood are similar in the way the power struggles first commence. As the old saying goes, â€Å"behind every great man, there is an even greater woman.† When a man has potential it is usually his partner that is right there beside him, pushing him towards greatness. That is where Asaji and Lady Macbeth’s character comes into the play and movie. Both female characters are strongly presentedRead MoreShakespeare - His View on Kingship1600 Words   |  7 PagesShakespeares ideas towards kingship can be seen throughout the play. He shows that a king should be chosen by divine right and shows the attributes of what a good king should be. The play ‘Macbeth is set in medieval Scotland at the fictional time of King Duncan. Scotland is currently at war with the Norwegians when news of their victory comes through, with thanks to the two leaders of the army Macbeth and Banquo. On their travel home Macbeth and Banquo stumble upon some old hags, and they predict

The Nile River, Sahara Desert and Islam Free Essays

The Nile River has always been the backbone of Egypt. The mighty river flows for some 4,000 miles from the mountains of Equatorial Africa and Lake Victoria before it empties into the Mediterranean Sea. Without the Nile River and its annual inundation Ancient Egypt would never have come into being. We will write a custom essay sample on The Nile River, Sahara Desert and Islam or any similar topic only for you Order Now Its fertile valley was renewed every year with rich silt deposits laid down during the flooding. As the agriculture of Egypt revolved around the Nile, so did the social life of the ancient Egyptians. During inundation when there was less to do, people had more time for recreational activities, they played games, held sporting tournaments and regularly feasted. When the River Nile receded the appearance of the land had radically changed and there was a great rush to restore boundaries. There were many disputes as markers had moved, banks had collapsed, and distinguishable features had disappeared. The river was also the chief means of transport. It was their highway, making unnecessary roads, except between close villages. Virtually everything moved by boat. The Nile, for the most part, is a gently flowing river and in the time of the ancients, was crammed with fish. It’s easy flow made fishing very popular. Everyone enjoyed fishing, from the young to old, peasant to noble. The Egyptians believed that the Nile was the centre of the world. And the place from which it originated was, ‘the beginning of the world’. In Lower Egypt, in the area of the Nile Delta, the river splits into two great arms. The area between the two was densely populated from the earliest times. Many of the major religious group centers developed in this region. Even the soul of a deceased had to cross the Nile before he could enter the kingdom of the dead. The Sahara desert covers around 9,000,000 square kilometers and the overall area is as large as the continental United States. The Sahara desert also has the reputation of being the world’s largest hot desert. The landforms in this desert often undergo constant change. These landforms are shaped as per the direction of the wind and the occasional rainfalls. Although being a desert area, one can notice annual rainfall in many regions of this vast land area. There are different climates witnessed in different regions such as the subtropical climate in the northern land where as a tropical climate in the southern area. Over the years, the climate of the Sahara desert has undergone humungous changes. This desert therefore, is known for its harsh climates so typical of all deserts. This hot desert has annual temperatures that can exceed 30 degrees C. Some of the hottest months have temperatures exceeding 50 degrees C. In the winters, the temperatures drop below freezing points. This it explains the diverse climates of this hot desert. Studies have revealed the changing size of the Sahara desert! Observations made with the help of satellite photographs have proven this desert can shrink or even grow in size. The Sahara desert is home to quite a few species of animals. Camels and goats are the only ones amongst the domesticated animals one may see out here. Apart from these, the Saharan cheetah, the sand vipers, scorpions and monitor lizards can be found out here. This desert has some of the tallest sand dunes and these can reach 189 meters in height. The land area also has stone plateaus, large gravel plains, dry valleys and even sand flats. The Sahara desert has around 500 species of flora. These consist of mainly ephemeral plants known locally as Acheb. At some oases, close to the Nile Valley, one can find olive trees growing out here. Vegetation is found in areas where the ground water reaches the surface of the land. This place has mainly nomadic groups of people that move from place to place. Nomads wear a particular headdress known as Howli. These people are mainly engaged in trading and hunting. The low population is due to the rather difficult conditions seen in the Sahara desert. The Sahara desert stretches over areas of Northern Africa, from the Red Sea to the areas close to the outskirts of the Atlantic Ocean. This desert shares it boundaries with the Atlas Mountains, the Mediterranean Sea, Egypt, Sudan and valley of the Niger River. Islam is a religion that has existed for millions of years. The followers believed that there is one God and Muhammad is his messenger. Muhammad was deeply troubled by the idols worship of Arabs and the moral ills of society. When he was about 40, he was meditating and heard a voice. According to Muslim the belief the voice was that of the angel Gabriel it said, â€Å"Proclaim. † When Muhammad asked what should I proclaim the voice responded with proclaim in the name of God. Muhammad was a young man born in Mecca about the year 570. Orphaned at an early age, Muhammad was cared for by his uncle. In his youth he worked as a shepherd among the Bedouins. Later he led caravans across the desert for merchants. When he was 25, Muhammad married Khadija. It was at age 40 when he had his first vision. Islam has a book similar to that of the Holy Bible. It is called the Quran. To Muslims, the Quran contains the sacred text as spoken to Muhammad from god. The Quran not only teaches about God, but about how to lead a good, faithful, life. It sets harsh penalties for stealing or murdering. How to cite The Nile River, Sahara Desert and Islam, Essay examples

Marketing Plan of Lifestyle Production Free-Samples for Students

Question: Demonstrate an Understanding of Marketing and how it is Managed within the Australian business Environment. Answer: Marketing Plan of Lifestyle Production Introduction A marketing plan is a document in business that is used to formulate strategic marketing position and action for a specified period of time (Maritz, 2008). The marketing plan shows marketing objectives, costs, environment, target market and competitors. Marketing plan help business achieve marking goals and objectives effectively and use resource efficiently. This following report is preparation of a marketing plan for life style Video business. The report analyses the current situation of the business in terms of capabilities and weakness in the industry. The report also outlines the macro environment that the business is operating in. This will enable the business achieve it marketing objectives in the Australian market. Company information Lifestyle Production business is a Rowville Melbourne based events video recording business. The business is involved in production of videos. The business is owned by John and Anne Morton. The firm has been in business for the past 20 years (Lifestylevideos.com.au, 2017). John is the business cameraman. Ann Morton acts as the administrator of the business and offers other assistance to second camera, designing, editing and writing. John has won several awards and got recognized of his exceptional work in video making. These awards include Australian video producers Association national Award 2008 stage Production and AVPA National Award 2006 Documentary 2 for shooting Tasmania the Devils Playground. The business is a member of Australian Video Producers Association and has accreditation from Australian Video producers Association Special event and Australian Video Producers Association Corporate. Purpose of the marketing plan The marketing plan will have the following purposes; The marketing plan will set objectives of the business involvement in marketing. It will set a budget for the marketing activities It will enable accountability of the marketing activities The marketing plan will compliment the strategic plan of the business. Lifestyle Production Marketing Mix Lifestyle Production product is videos. The business makes videos for its customers that involve their life style. These include; birthday videos, wedding video, concert videos, business promotion videos, special events, travel DVDs and family history videos. The business provides it products to customers in Melbourne. The business also serves people around Victoria State. Lifestyle production uses internet and personal sales persons to promote the business product. The owners approach customers who have event and persuade them creating demand for the product. The business also uses it website https://www.lifestylevideos.com.au to promote it products. The business product prices depend on the length of the video, size of he event and location of the event. The Lifestyle production business marketing mix is significant to understanding the product, place, and promotion and pricing. The marketing mix enables understanding of the value that the business offers to its customers. It also help in understanding the area coverage, current promotional activities and determinants of the prices charged. Situational Analysis The situational analysis of Lifestyle Production Company will involve external environmental analysis, industry overview, target market and internal analysis. External environmental analysis Political trends: The business has to abide with the get copyright for making video and copyright clearance. The business also needs to abide to the moral rights for the work that they are involved in. The business has to observe privacy laws in Australia. Lastly, the business has to observe the competition law and engage in fair trade (Austrade.gov.au, 2017). Economical Trends: People in Melbourne have an index purchasing power of 122.30. The Australian economy is forecasted to decrease in terms of GDP growth rate and increasing inflation rate for the second and third quarters of 2017 (Tradingeconomics.com, 2017). Social, cultural and demographic Trends: The population in Melbourne is expected to increase with 5.8 in this year. This shows that there is an increase in populations and therefore more services demand. The people in Melbourne are changing their lifestyle. There is an increasing use of internet, long working hours and increased need for entertainment. Technological Trends: There are new development in technologies and usage. People are using their phones to record due to phone advancements. There is a new advanced camera that has been launched by Samsung Company (DeMers, 2017). There is also changing trend on video posting. Videos are posted online for hosting and transfer. Environmental trend: The business has to observe the environmental legislation that protects the environment and cultural concerns. This ensures that the activities of the business do not cause any cultural concerns to the society. Legal Trends: The business has to subscribe for business license in order to carry business in Melbourne and have an office. The business also require permit from the Media Association in order to be permitted to shoot videos. Industry Overview The video production industry in Melbourne is dominated by large companies concentrating with large events and targeting large corporations promotion video productions. The industry has many customers spanning from personal needs to corporate needs for producing their events. Analysis of the market There has been an increase in media consumption in Melbourne and Australia at large. It estimated that one out of seven Australian watch non commercial TVs. According to a survey done by ABC News in 2017 kids used an average of 12hours a week watching online materials. The critical industry success factors of the video industry is having the highest number of views and getting recognition by Awarding organizations. The video industry has no discrimination to new entrants and the producer power is held on how best products of high standards (Blankson, Motwani and Levenburg, 2006). Videos in distributed either via CDs, DVDs, flash disks or through the internet. Target Markets Lifestyle targets personal events, school events, wedding events and small-medium businesses promotional events. The business target small to medium events in Melbourne. The target audiences are individuals with great sense of keeping memories for the events in their life. Review of the Situation The business is operated by two individuals who perform the camera works and administration. The business has more than 20 years experience in video producing. The business involved making of videos for personal events and small to medium business promotion videos. Capabilities The business has the following capabilities; Skills for making videos Professional photo taking Documentary making Creating promotional messages Story telling (narration) The business owners have good experience and the business is well established for it has been in existence for the past 20years. The business can use it core competence to attain a competitive advantage over it competitor. SWOT Analysis The SWOT analysis shows the businesss strengths, weaknesses, opportunities and threats. The tool shows the strength that the business has and can use them to take the existing opportunities in business. The tool also shows the internal weaknesses that the business is facing and the threats that exist in the business. Therefore, the business is able to use it strength an minimize it weaknesses in order to take opportunities and avoid threats that can lead to business failure. Branding of lifestyle Production Lifestyle production has established it brand in making quality videos by taking best professional shots and telling clients story. The business has experience in telling stories and uses this position to distinguish itself from its competitors. The business has positioned itself with ability to position businesses through video marketing and putting clients business in the forefront. The business has also branded itself as customer centered by offering flexible terms. Marketing Objectives The marketing plan of Lifestyle Production will include the following; Increase number of clients per week to 100 Increase businesss return by 15% within one year Increase coverage to Darwin and Sydney cities. Marketing strategies The marketing strategy will be used execute the marketing plan to achieve set objectives. The marketing strategy will be formulated in terms of price, product, place, physical evidence and promotion. They include the following; Product offering Product is core value that the business is offering to its customers. Giving more products to customers will build a business relationship. This business will create packages that will be sold out. These packages include; video + photo, video+ narration and writing +video shooting+ narration. This increase product package will give customers offers to choose from (Senapati, 2014). This strategy of increasing product package to video photos and narrations will persuade customers to select Lifestyle production business for their events. This will be aimed at increasing sales of the business. Price Strategy The business will lower the prices of it products. The lowering of prices will make the business provide it product at slightly cheaper price compared to it competitors. These prices will be competitive and thereby attracting customers to select Lifestyle Production based on favorable prices. Lower the minimum price fromAU$450 to AU$350 to attract more customers Place The business will increase it coverage by opening new offices in Darwin and Sydney. These offices will open to enable customers to access the business services. Potential customers will visit offices to inquire and book services with the business. Promotion strategy This strategy will involve communicating with target audience to persuade and convince them for the business product. The promotional activities will be aimed at reaching the target market to create awareness of the businesses coverage, product offers and physical evidence. The business will use local commercial TVs to reach vast mass watching. This will boost awareness of the business and communicate about the products that the business is offering. The business will also use it website to give detailed information about the products, offers and show physical evidence of past successive deals. The business will also use engage in partnerships to sponsor events that will create good publicity. These events are like local beauty contest or schools beauty contests. Lastly, the business will manage it social media pages. Social media will create awareness and direct potential customers to the business website. The business will use these channels to reach customers in all areas. Physical product strategy This strategy will involve creating videos and photos and letting them accompany the promotional messages. This will enable provide physical evidence to customers about the quality of service that they are offering. This will also be enhanced by encouraging customers to give testimony about the businesss products (Sharma, 2014). The physical evidence will allow customers interact with the Lifestyles production products and rate them according to how clear and quality of images are. Marketing Budget The marketing activities are set to use AU$ 30000. Advertising Commercial TVs 10000 Sponsoring Events 8000 Opening offices 1000 Managing social media And website 2000 Calendar of Marketing Activities The marketing calendar shows the schedule of marketing activities that will be carried our for a period of one year to implement the marketing plan. Evaluation The lifestyle production marketing plan will take approximately one year. The marketing plan has objectives that will be achieved through implementation of the marketing strategies. The business will create new demand by increased promotional activities. The promotional activities will base on product, service, price and coverage. The promotional activities will be vigorous on the peak season when there are more events. For instance, there will be more promotional activities in August, December and Aprils. During these periods in a year, there are more weddings and celebrations in the society. Therefore, the business will increase its products awareness in these peak seasons to increase demand of the products (Jones and Rowley, 2011). The TVs will be used because of it appeal and ability to show the businesss physical evidence of the product. The company will use it website throughout the year to update customers and visitors about the ongoing offers. The business will also use the s ocial media to advertise it product. The business will upload photos and short videos on social media to create awareness to social media users about the products and the offer that the business is giving. Partnering to sponsor at least on beauty event will be aimed at creating good public relation with local community. The marketing strategies will be evaluated on the set objectives. First, the promotional activities will be evaluated on the number of new customers visiting the premises or inquiring for the business product. Secondly, increasing coverage will be evaluated on opening of Darwin and Sydney offices for the business to serve a wider range of customers. Third, the product package will be evaluated on bases on how many customers purchased for the package instead of the ordering one product. This will involve analyzing number of customers who bought video plus photo package instead of video or photos separately. Conclusion The lifestyle production marketing plan will be achieved by the first analyzing the eternal and internal situation of the business. This will give an insight if the existing situation of the business and the industry. This will enable the formulation of the marketing objectives and strategies that will increase the businesses sales. The business marketing plan will give a budget outlay and schedule that is time bound for the marketing activities of the business. Therefore, the marketing plan will be used as a tool of creating focus, activities and standards for evaluating the marketing process. References Austrade.gov.au. (2017). Australian business and environment laws - Austrade. [online] Available at: https://www.austrade.gov.au/International/Invest/Guide-to-investing/Running-a-business/Understanding-Australian-business-regulation/Australian-business-and-environment-laws [Accessed 22 Apr. 2017]. Tradingeconomics.com. (2017). Australia | Economic Forecasts | 2016-2020 Outlook. [online] Available at: https://www.tradingeconomics.com/australia/forecast [Accessed 22 Apr. 2017]. Blankson, C., Motwani, J. and Levenburg, N. (2006). Understanding the patterns of market orientation among small businesses. Marketing Intelligence Planning, 24(6), pp.572-590. DeMers, J. (2017). Forbes Welcome. [online] Forbes.com. Available at: https://www.forbes.com/sites/jaysondemers/2016/11/16/7-technology-trends-that-will-dominate-2017/#7f6b6f0f4a51 [Accessed 22 Apr. 2017]. Jones, R. and Rowley, J. (2011). Entrepreneurial marketing in small businesses: A conceptual exploration. International Small Business Journal, 29(1), pp.25-36. Lifestylevideos.com.au. (2017). Lifestyle Video Productions. [online] Available at: https://www.lifestylevideos.com.au/index.html [Accessed 22 Apr. 2017]. Maritz, A. (2008). Entrepreneurial Services Marketing Initiatives Facilitating Small Business Growth. Journal of Small Business Entrepreneurship, 21(4), pp.493-503. Senapati, M. (2014). Marketing of small business, A case of small business in India. IOSR Journal of Business and Management, 16(5), pp.08-11. Sharma, M. (2014). Creative Marketing for small businesses. IOSR Journal of Business and Management, 16(7), pp.69-77.

Negative Body Image free essay sample

A study showed that women experience an average of 13 negative thoughts about their body each day, while 97% of women admit to having at least one â€Å"I hate my body† moment each day (raderprograms). Teens today are faced with many pressures: how they dress, who their friends are, who they are going to date, and most importantly, what they look like. In today’s society, body image is more than just the mental picture a person has of what their body looks like. For many, body image is also a reflection of how they feel about themselves and their lives. People with a negative body image believe that if they do not look right, other things, such as their personality, intelligence, social skills, or capabilities, also are not right. They think that if they fix their bodies, all their other problems will disappear. This can result in unhealthy weight management practices and an unhealthy relationship with food. We will write a custom essay sample on Negative Body Image or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page People excessively diet and exercise out of fear of gaining weight. The media today portrays stick thin women with beautiful faces and size 0 bodies, but the truth is, the majority of runway models meet the Body Mass Index (BMI) criteria to be considered anorexic (raderprograms). When influenced by role models like these, teenagers start to feel inferior if they do not look the same. In turn, when put under the pressure of women in the media, teenagers will most likely develop a negative body image, eating or mood disorder, or other unhealthy addictions if they feel their bodies do not â€Å"measure up† to those of women portrayed. Negative body image is a serious issue that can be greatly influenced by today’s media. Body image refers to a person’s feelings about how attractive their body is. Celebrities like Kate Moss are 30+% under their ideal body weight, along with this, adolescent girls are more afraid of gaining weight than getting cancer, losing their parents, or nuclear war (raderprograms). Research has shown that media exposure to unattainable physical perfection is detrimental to people, especially women, and that the detrimental effects are currently more the rule than the exception (An Intervention for the Negative Influence on Body Esteem 405-418). Negative body image affects all aspects (physical, mental, social, and spiritual) of the body negatively and cause problems like depression, anxiety and social anxiety. Roughly half of the women in the U. S. wear size 14 or larger though most standard clothing retailers only cater to size 14 and smaller (raderprograms). Having a negative body image can be detrimental to a person’s self-esteem; they will always scrutinize themselves in mirrors and be envious to other’s bodies, whether it is celebrities, friends or even complete strangers. Many people with a negative body image will start to diet to control their weight and get it to where they want it to be. At any given time, one in every three women and one in any four men are on a diet (raderprograms). People diet to be thinner and more attractive, to look like people they see in the media. A People magazine survey showed that 80% of female takers felt that women in movies and television programs made them feel insecure about their bodies (raderprograms). The media is very negative towards people who are not as small as models and (most) actresses. The average U. S. model weighs 117 lbs and is 5’11†, while the average U. S. woman weighs 140 lbs and is 5’4† (raderprograms). The media also is a very strong advocate of dieting and especially diet pills. While dieting can be done healthily, some teenagers abuse dieting; 73% of teenage girls who abuse diet pills and 79% of teenage girls who self-purge (the act of forcibly making themselves vomit or abusing laxatives to not absorb calories) frequently read women’s fitness and health magazines (raderprograms). People who diet have an increased amount of depression due to body image and not getting the results they expect. Thirty-five percent of â€Å"occasional dieters† progress into pathological dieting (disordered eating) and as many as 25% advance to full blown eating disorders (raderprograms). Medical researchers believe that 80 percent of all eating disorders started with a diet (The Causes of Negative Body Image). Media causes teens to feel insecure and have low self-esteem. It is one of the leading causes of Eating Disorders in the United States. Eating Disorders affect 10+ million females and 1+ million males (raderprograms). Many teens suffer from eating disorders and it majorly affects a person’s life. â€Å"When you have an eating disorder at a young age, you can’t shake it easily. I’ve suffered with anorexia and bulimia since I was 12 years old, along with severe depression and anxiety disorders. It was largely influenced by the media and the pressure to be thin. You’re always pre-occupied with the voices telling you not to eat this, or not to eat that because you want to be thin, right? It’s always there and it’s hard. You know what you’re doing is wrong, but man does it feel so right. † (Billstein). For females between the ages 15-24 who suffer from anorexia, the mortality rate associated with the illness is twelve times higher than he death rate of ALL other causes of death (raderprograms). When a person develops an eating disorder they may also become addicted to exercise along with restricting calories. Exercise addiction is maladaptive, causing more harm than benefits. People become addicted to exercise in order to be thinner. This is usually paired with an eating disorder or negative body image. A person will exe rcise and burn off every calorie that they have consumed during the day and run their calorie count into the negatives so they do not absorb any calories at all. â€Å"I feel in control of my body when I exercise. I can see exactly how many calories I have burnt out of my body; being able to burn the small amount of calories that I have managed to eat just feels good. † (Billstein). About 10% of gym users have exercise addiction. Another disorder that ties in with eating disorders is Body Dysmorphic Disorder (BDD). BDD is â€Å"imagined ugliness†, where a person picks apart everything about themselves until their self-esteem is very low, making them susceptible to mood disorders. It is the gateway drug to eating disorders and negative body image, depression, anxiety and other altered mood disorders. 0% of people diagnosed with eating disorders also suffer from BDD. â€Å"When I look at myself in the mirror, I don’t see what other people see. I see a girl with a large forehead, big thighs, a fat stomach and beady little eyes. I hate my body so much that what I see is totally transformed and disgusting. I don’t want to look like this, that’s why I resorted to o ther things that I could control: eating and how much. † (Billstein). When a person has depression, anxiety, eating disorders or other altered mood disorders they may become addicted to unhealthy activities. An unhealthy addiction that many people, teenagers primarily, form is self-harm. It has many names: self-injury, self-injurious behavior, self-abuse, self-cutting, and repetitive self-harm syndrome. It is most often called self-mutilation. Regardless of what name a person uses, it is the intentional destruction or alteration of one’s own body tissue without conscious suicidal intent (How Negative Body Image Affects the Body and Mind). Self-harm consists of any bodily injury whether it be cutting, burning, scratching, picking or preventing the healing of wounds. Individuals self-harm to release pain. Some people say they self-mutilate because they are emotionally numb and it helps them feel something. When cutting, the person feels in control of the pain, while on the inside, they cannot control mental pain from disorders or depression. Those who cut feel a relief afterwards but it gets more intense of an addiction the longer it goes. They experience strong cravings to harm themselves and withdrawals when in recovery. â€Å"I cut because I can control it. I’m not saying that it’s a good thing, but I’m in recovery and I have relapsed. It takes control of your mind; you’re in a sad state when you take that blade to your skin. You have the scars forever to remember the times you’ve been through, but they show strength not weakness. They’re battle scars and they show that you’ve conquered, not been defeated, you’re still alive and here, and that’s beautiful. † (Billstein). 90% of self-injury individuals begin harming themselves during their teen years or younger. (Cutting: Self Injury Facts amp; Statistics). Only 4% of women in the world truly think they are beautiful (raderprograms). There are some positive body image influences in the media including Dove skincare. They have the ‘Real Beauty’ campaign showing moderate to plus size models in a positive atmosphere. There is a drastic difference between Dove’s ‘Real Beauty’ campaign (Figure 1) and Victoria’s Secret’s new ‘Love My Body’ campaign (Figure 2). Some forms of media are only positive to a certain weight group (i. e: ‘Love My Body’ campaign). Women should not be ashamed of their bodies, they should embrace them and show off their best features. â€Å"You’re going to be in this body for the rest of your life, so you might as well learn to like it† (Billstein). Figure 1 (Rana). Figure 2 (McDonell-Parry). Overall, negative body image is a very dangerous issue to have because it can lead to destructive behaviors like eating disorders, low self-esteem, mood disorders, exercise addiction and other unsafe body disorders. When teenagers are put under the pressure of women in the media, they are at a higher risk of developing a negative body image, eating or mood disorders and other unsafe addictions if their bodies are not as slim.